Welcome to Quiz-Centered Marketing
The podcast that helps entrepreneurs, course creators, and small business owners turn quizzes into their most powerful marketing tool. Hosted by Yesenia Faiella, Founder of The Quiz Creator and launch strategist extraordinaire, this show is your go-to resource for leveraging quizzes to grow your email list, segment your audience, and sell with confidence.
Each episode is packed with actionable insights, real-world examples, and proven strategies to simplify and amplify your marketing. Whether you're creating your first quiz or looking to optimize your existing strategy, you'll learn how to use quizzes to attract the right leads, create personalized experiences, and build a marketing funnel that converts.
What listeners have to say
So happy I came across your podcast Yesenia! I'm just getting started with the Quiz on my site and I can't wait to see how it performs. In 2025 marketing has indeed changed, and people don't often download the generic book. Can't wait what's in store and I look forward to learning from you in the upcoming podcasts!
Thank you Yesenia for a relevant podcast on how to grow our audience in 2025 using quizzes! PDFs are groaning in exhaustion.... It's time to introduce something fresh and intriguing into our lead generation aka quizzes! 😃 I can't wait to hear more episodes as they come out, as the first 3 have been great.
I listened to the podcast this morning and loved it. The below episode was nothing but a whole word! It spoke to my soul lol. You are absolutely right that in the year of Chat Gpt and Al, people aren't looking to download PDFs as a freebie. They can create that information all on their own. Strategies need to shift with the times. I originally had an Interact quiz as a lead magnet and was getting constant subscribers. I let my Interact subscription lapse due to $$$ and switched to free PDFs. It's been crickets. I've maybe gotten 2-3 sign-ups with that the entire year. This episode connected the dots for me.
