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Build an Irresistible Quiz that attracts the right leads
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Optimize Your Strategy with Expert Guidance
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Grow with the power of Quiz-Centered Marketing
Marketing have you feeling overwhelmed?
"I don't know how to get people into my funnel!"
"I'm juggling so many platforms and running out of content ideas."
"I'm not sure how all the pieces of my marketing should connect."
Your marketing strategy shouldn't feel like a constant uphill battle. What you need is a way to cut through the noise, focus your efforts, and turn your quiz into the driving force behind your marketing. The QuizLab will help you simplify your strategy and amplify your results by putting your quiz at the center of your marketing.
With actionable plans, expert guidance, and ready-to-use templates, you'll finally have the tools to market smarter, not harder - and see real results.
INTRODUCING
ESCAPE THE LEAD MAGNET GRAVEYARD - CREATE A QUIZ CENTERED MARKETING PLAN THAT STANDS THE TEST OF TIME
What is Quiz-Centered Marketing?
Ever feel like you're throwing content into the void, hoping something sticks? Maybe you've created lead magnets—PDFs, checklists, guides—only to watch them disappear into the lead magnet graveyard… unopened, forgotten, and collecting digital dust.
Quiz-centered marketing .script that flips
Quiz-centered marketing isn't just about creating a quiz. It's about making your quiz the engine that drives your entire marketing strategy—and the solution to avoid the lead magnet graveyard once and for all.
Instead of constantly creating new content, struggling to show up everywhere, and scrambling to connect the dots, your quiz becomes the focal point—bringing in leads, guiding your audience, and fueling your offers in a way that feels engaging and interactive.
Here’s why it works:
- Your quiz attracts the right leads – the ones who are already curious about what you do. Unlike traditional lead magnets that often go untouched, quizzes spark curiosity and deliver instant value, making them irresistible to your audience.
- It simplifies your marketing by giving you a clear path: quiz > insights > nurture > offer > sale. Every result feels personalized, driving engagement instead of fading into inbox oblivion.
- It amplifies your reach because your quiz isn’t limited to one platform – it works with emails, blog posts, ads, social media, podcasts, YouTube, etc., ensuring it stays relevant and visible.
A quiz doesn’t just sit there. It invites interaction. It’s a two-way street that not only delivers value but collects insights, making it far more effective than static lead magnets that get buried and forgotten.
It’s not about doing more. It’s about letting your quiz do the heavy lifting. Your quiz is connective – it ties every part of your marketing together, making your efforts feel seamless and strategic.
When your quiz sits at the center, everything flows easier. Your marketing gets simpler, your results grow faster, and you finally stop feeling like you have to create more just to stay relevant.
I Want In!This is for you if...
You're unsure how to attract people into your funnel - or even how to set up a funnel that works for you
You no longer want to feel stretched thin trying to show up everywhere, running out of content ideas, but you want to increase your visibility
You're tired of piecing together your marketing efforts and need a clear, connected strategy that works
You want to stop guessing and start learning directly from experts who can help you turn your quiz into a lead-generating, sales-driving machine
You need one place to grow - without hopping between free resources that leave you more confused
Take a Look Inside
Upcoming Speakers for Q1 (more to come)
Rochelle Serna, Beachy Keen Creative
Amplify Your Brand and Bottom Line With a Quiz
Discover how a strong, intentional brand can transform your business - and how a strategic quiz can amplify it. In this talk, you'll learn how to showcase your brand personality, attract dream clients and drive aligned leads with a. quiz that works for you.
Rochelle is the lead designer behind Beachy Keen Creative, where she empowers coaches, healers, and course creators to bring their dream brands and websites to life. With a passion for intentional design and a knack for capturing each client's authentic style, she delivers branding, templates, and custom site services that help modern entrepreneurs shine online.
Megan Shields
ChimeHouse Media
Quiz Powered Ads
Discover how to turn your quiz into a high-converting lead magnet with Facebook ads that actually work. In this session, you'll learn strategies to optimize and scale Facebook ads when your quiz is the entry point to your funnel.
If you've ever wondered how to combine the power of quizzes with the reach of Facebook ads, this session is your roadmap to more leads, more engagement, and better ROI.
Megan is the CEO of ChimeHouse Media, the only boutique Facebook Ads agency that specializes in strategies for business owners with podcasts. Megan is a DCA Advisor who has worked primarily with coaches and online business owners over the last 5 years. Along with her husband, they help clients get more downloads, build their email lists, and expand their audiences without feeling like they constantly have to show up live online to grow their show and their business. Together, they've served clients all over the world. Personally, they both love wine, cheese, being outside and their two Boston terriers.
Marketing doesn't have to be complicated,
The QuizLab makes it simple.
Imagine This...
Your quiz is just the beginning, now it's time to amplify it.
Creating your quiz is a huge first step - but without a strategy to drive traffic and nurture leads, it won't deliver the results you're hoping for.
No matter how amazing your quiz is, if no one takes it, it's just sitting there...collecting dust like the rest of your lead magnets.
That's where quiz-centered marketing comes in.
By putting your quiz at the center of your marketing, you simplify the process while amplifying your reach. Your quiz becomes the tool that guides leads through your funnel, personalizes their experience, and connects all the moving parts of your business.
With the right strategy, your quiz isn't just another lead magnet - it's the engine that powers your entire marketing system.
QuizLab is here to show you exactly how to make that a reality.
I'm Ready For This!What You'll Get Inside The QuizLab:
Monthly Guest Expert Trainings: Learn from industry pros on topics like Facebook ads, Branding, Email Marketing, and more - always tied back to quizzes. Guaranteed to provide you value!
Monthly Templates: A new done-for-you template released every month to help you with email sequences, social media posts, freebie creation, webinar slide decks, and more, tailored to help you amplify your results!
Monthly LIVE Workshopping Call: A monthly live-call each month where you can brainstorm ideas, refine strategies, and get personalized feedback.
Resource Library: Access a growing collection of email templates, social media posts and content library to make implementing strategies easier than ever.
Community: A supportive space to connect with other Quiz Creators, share ideas, and celebrate wins!
It's time to stop guessing and start growing - with the power of your quiz leading the way!
Aloha, We're Lou & Yesenia
Wife & Husband duo behind The QuizLab and founders of The Quiz Creator
We're on a mission to help small business owners turn their quizzes into powerful marketing tools!
We're both lawyers turned entrepreneurs. Yesenia is the strategist, and has been offering business strategy in the online space for over 5 years. Lou is the Tech Wizard and the brains behind his latest creation - The Quiz Creator. Having built multiple businesses to 6-figures, we understand what it takes to create businesses that drive real results and sustainable growth.
Together we built The Quiz Creator to help small business owners harness the power of quizzes to grow their businesses. But we knew we couldn't stop there. We realized having a great quiz is just the start.
That's why we created The QuizLab - a membership designed to help you simplify your marketing and amplify your results by letting your quizzes do the heavy lifting. We saw a need for a space where business owners could be given the strategy, tools and support they need to experience exponential growth without the burnout and overwhelm.
When we're not helping entrepreneurs grow their businesses with quiz-centered marketing, you can find us living out our dreams by the ocean with our three boys, homeschooling and adventuring on the island of Oahu.
Yes, I Want In!
